While going across the town, you see over 50 shops with their own logo, be it a general store or a salon. It has become the need of the hour for every business, small or big, to have an identity of their own. This identity is referred to as a logo in the professional world. Consumers get to know you, recognize you, and differentiate between your brand a competitor’s on the basis of your logo. This is the vigor of a logo.
Identity, though a basic element, isn’t the only ability possessed by a logo. A logo showcases the company’s perseverance throughout the years. For instance, Starbucks was founded in 1971 in Washington. Its outlets are now available in 76 countries. Over the years, it has changed its logo multiple times to adapt to a place or catch up with modern times. Even though the logo has undergone changes, its core meaning never left the original representation. You can definitely change your brand’s logo if its overhauled, but changing the meaning entirely isn’t advisable. So, no matter where your outlets are launched or whether you got re-inspired, the core element should never make an exit.